In 2017, the meal kit industry was valued at 4.65 billion U.S. dollars, representing 300 percent growth over the previous year. By 2022, the market is expected to more than double, reaching 11.6 billion dollars. How can a restaurant adapt and compete with this new service?
For customers who enjoy cooking their own restaurant meals at home, Arricay is a restaurant that offers both the dine-in experience as well as the option to purchase any of the menu items as a take-home kit.
Fun fact: arricay is pig latin for carry, as in carry out! you’ll see the pig latin theme repeated in other elements again later, as a way to engage customers!
To start, we did some concept mapping to figure out who our users should be as well as the tone for the restaurant.
Through that we were able to determine our users!
Following the theme of Meal kits and making food, we wanted a diy theme for the restaurant. To do this, my partner cut out letters in cardboard and I made a potato stamp to get us started!
To grab the attention of potential users, arricay would use ads featuring some pig latin to engage with users.
Here is an isometric view of the whole restuarant that I put together. Let’s zoom in and look at some of the important touchpoints!
One of the most important parts of a restaurant is the menu.
The menu would follow the diy theme with stamped type and imagery, making each menu unique.
The Center of the restaurant is the meal kit. Every menu item is also available as a take-home meal kit.
The meal kits would come with the recipe wrapped around the box and could be purchased from the cooler at the front, the waiters, or online.
I made the gable box using 3d modeling software and rendered it in adobe dimension.
The Buffet would be available for customers to customize their own meal kits.
The employees would wear craft aprons featuring Arricay’s colors and could be customized based on their preference.
The kid’s tables would have origami instructions and papers to give them something creative to engage with while waiting for their food.
The app would allow users to order food and meal kits remotely and track their orders. Here is a clickthrough of how someone could order through the app.
